Best 40″ TV in 2021 is reader-supported and the following article contain affiliate links, When you buy through links on our site, we may earn an affiliate commission.

#1 Samsung UN43NU6900FXZA

If you’re shopping on a tighter budget, consider the Samsung UN43NU6900FXZA. It doesn’t perform as well in dark rooms as the Vizio M7 Series Quantum 2019, but its input lag is significantly lower for a more responsive gaming experience. It has a motion interpolation feature to make motion look smoother, and its color accuracy is impressive right out of the box. Peak brightness on this TV is decent; however, it may not be a good choice if you’re in a brightly-lit room. On the upside, it has good gray uniformity, which is great for watching sports, as there’s less dirty screen effect that can be distracting. Like all Samsung TVs, it runs Tizen OS, which feels much smoother, and there are tons of apps available through its app store. Sadly, you do have to put up with some ads on the home screen and they can’t be disabled.

On the whole, if you want a TV that can perform well in any content, the Vizio is a better choice; otherwise, the Samsung is a good option if cost is a concern.


#2 Samsung QN43Q60RAFXZA

When it comes to the best Samsung TVs, it’s all about QLED. The super-bright QLED displays offer hundred more nits brightness than most LEDs, with a quantum dot filter to enhance contrast across a 4K display.

The Q60R isn’t quite as accomplished as its premium siblings, being the entry-level QLED and therefore the one with the lowest specs. The edge-lighting can be inconsistent, and you won’t get the tidy One Connect box of the most premium of new Samsung TVs either. 

Given its 43-inch size, though, you won’t be taking up as much space as a larger set, and as the cheapest QLED to come out this year it’s a smart choice for those wanting to save on high-end technology. Its low input lag and responsive smart platform make it a great choice for gamers wanting a zippy experience – or just anyone feeling impatient.


#3 Vizio M-Series Quantum (US only)

Vizio has repeatedly put out mid-range sets deserving of our various best guides, and the M-Series Quantum is no exception. It features a brilliant quantum dot display at a surprisingly decent price, with a capable sound performance (2x20W speakers) to match the pictures onscreen.

HDR images are a particular highlight, with Dolby Vision support and local dimming helping to reach those deep black levels.

Vizio’s SmartCast smart TV platform isn’t the best out there, but it does come with a lot of functionality, including support for Google Cast and AirPlay 2, and HDMI Arc for controlling your soundbar through the TV controls. Overall, the compromises are more than fair for the sub-$800 price tag, and you won’t get much better for the money elsewhere.


#4 Philips 43PUS6504/12 4K UHD TV

Like the Panasonic GX800, the Philips Philips 43PUS6504/12 offers a wide range of HDR support in its small size, with both HDR10+ and Dolby Vision baked into the panel.

The TV’s casing itself is sleek and fashionable, with three-sided Ambilight upping the atmosphere with colors that spill and project around the TV screen. What could be better for an immersive night gaming or watching a film?

The outside of the set may be its most impressive aspect, though. The 4K display is best for HD, and can struggle with lower-resolution sources. You’ll also want to look at the TV square-on rather than from the side, as viewing angles aren’t the best. Overall, though, this a solid choice for a smaller set.


#5 TCL 40S325

If you’re searching for an inexpensive 40-Inch TV, the TCL 3-Series 1080p model should be among your top choices. While it won’t win any awards in terms of image quality, the TV offers a decent experience for a reasonable cost. It’s powered by the Roku TV interface that provides quick access to an incredible amount of content ready for watching. The TV is compatible with Alexa and Google Assistant voice control.

In terms of connectivity, the TV doesn’t disappoint as it features 3 HDMI 2.0 ports that come with HDCP functionality. Devices can be added to the TV via RF, Optical, and Composite ports as well. While the resolution is just full HD, the picture quality is quite solid thanks to the direct-lit LED technology. This is a simple but well-designed TV with plenty of Smart features to make it worth the investment. The included remote control is among


#6 Insignia NS-43DF710NA19

Insignia’s Fire TV Edition 43-Inch TV brings many interesting qualities to consider if you’re ready to upgrade your television to 4K quality. The image quality of this model may not be as breathtaking as more expensive models but it’s very satisfying with deep contrast and vivid colors. Thanks to the Fire TV built-in functionality, you’ll have an easier time when it comes to finding quality content to enjoy.

The TV provides quick access to many streaming channels allowing you to keep your favorite subscriptions in one place. While other TVs only offer Alexa compatibility, this model features this voice assistant built-in for extra convenience. It makes it easier to control the TV as well as other smart home devices connected. With the help of a strong quad-core CPU and performant GPU, the TV is quick to respond and simple to use.


#7 TOSHIBA 43LF711U20

Providing a comprehensive Fire TV experience, this 43-inch model from Toshiba shouldn’t be missed. The television delivers 4K UHD visual entertainment complete with Dolby Vision HDR. More than 8 million pixels work together to show off an impressive level of image clarity and depth of colors. When it comes to Smart functionality, this TV will impress you with many intuitive features to enjoy.

Controlling this TV is a breeze thanks to the Voice Remote that features the built-in voice assistant Alexa. It can be much more convenient to navigate through various functions using just your voice. This includes the process of discovering new shows or movies to watch. The Fire TV Edition comes with live over-the-air TV and puts all your favorite streaming apps at your disposal in one place. Other highlights of this model include the quad-core CPU, 3 HDMI inputs, and HDR-compatibility. Overall, this is a must-have 4K TV for the money.



#8 Hisense 43R7E 43-inch 4K

Affordable and user-friendly, the Hisense 43R7E is a simple 4K 43-Inch TV that represents a great upgrade for regular Full HD models. This television performs quite well when it comes to offering a satisfying image quality with deep colors and detailed contrast. The HDR10 makes all the necessary improvements for light and dark scenes. Motion Rate 120 keeps the action flowing in a smooth manner.

This TV comes with some solid audio abilities as well. It reproduces sound more accurately thanks to the DTS Studio Sound feature. There are many inputs available to allow users to connect various devices. You can enjoy cable, satellite, antenna, and streaming effortlessly. This Smart TV has a simplified interface powered by Roku TV that provides convenient access to free and paid content. The remote makes it a breeze to navigate the TV’s functions as it offers quick shortcuts to popular channels such as Netflix.