How and why to build an email list

Even if you’re new to Internet marketing, you’ve heard the same old saying a thousand times.

The money is in the list.

List marketing is probably the most powerful way to create a profitable home based business. You cant afford to ignore this powerful approach.

Why it works

In most cases, people need to see a marketing message more than once before they’re persuaded to make a purchase.

Putting a message in front of an individual on multiple occasions is more likely to result in a sale. The best way to reach someone more than once is by making them a part of your subscriber list.

Plus, most people are more likely to make purchases from people they feel they know and can trust. List building allows you to build a relationship with your subscribers. Relationship building creates an opportunity to encourage sales.

How to do it

List building is an easy home based business strategy and it all starts with a squeeze page.

A squeeze pages has only one purpose. It should persuade the reader to become part of your list. Anything else is completely extraneous.

The use of a free gift is an effective way to persuade visitors to join your list. This time-tested strategy can substantially boost your bottom line.

A great inducement isnt enough to get the best results, however. Building a squeeze page the right way is just as important. We know that specific squeeze page techniques generate optimal results. You should emulate those proven techniques. That means youll want to follow these three guidelines.

Squeeze page basics

First, your squeeze page should be free of all outgoing links with the exception of the submit button on your sign up form. You dont want to provide your prospective customers with an escape route or distractions that may reduce conversions.

Additionally, your squeeze page should have a concise, strong message. You want people to take advantage of your inducement and to become a subscriber, not to complicate the situation. Dont forget that your squeeze page only has one purpose to build a list. Every line of that squeeze page should exist to serve that objective.

Finally, you should handle the sign up procedure as if its a sale you should work to close the transaction. That means that you will need to make a strong, persuasive call to action as part of your sign up form. Make it clear to readers that theyll benefit from the simple, free act of filling out your subscriber form.


A good inducement and a squeeze page built with these three recommendations will get the job done. That will give you the opportunity to develop an effective relationship with prospects. Youll also have the chance to expose your subscribers to key marketing messages more than once.

You will take your Internet marketing efforts to the next level if you learn how to build an email list. The best marketers in the business rely on list building for a reason. Its true the money is in the list