Consider this: Whats the biggest reason millions of people log onto the internet each day?
You probably already guessed that its to find information.
Information seeking is so huge that Google alone hosts 400,000,000 searches every day! Why should you care? It means that you have a massive opportunity to give people exactly what they’re looking for:information.
And to earn some cash for doing it!
Info marketing 101
First, understand that this is the simplest kind of business there is. You create a product that provides information. And other people buy this product to get the info. It couldn’t get much simpler.
How do you make it work?
OK, the concept is simple. However, to succeed you’ve got to provide information people want. So the key is to figure out what people want. How do you do that?
A super simple trick is to just to check answer sites. Head over to quora.com or Yahoo! answers and look at the questions being asked there. You’re looking for popular questions or common themes. That people are having trouble solving. And solve the problem for them by writing an info product on it.
Think about this:
If you’re concerned about information product development Put it this way: An ebook is nothing more than a collection of articles. So instead of sitting down to write the whole thing. Just write some articles for your blog. And when you have a collection, expand and embellish them and put them together into an ebook.
OK, whats so hot about digital products? Well, that bring me to the tile of this article Here are the seven reasons
1. Simplicity and ease
An info product business runs on auto-pilot. There is almost no support. Which means there nothing for you to actually *do*. Its like having an automated cash machine.
You have no physical inventory. Theres nothing to ship. Its digital.
2. Product combos
Once you have a few info products created. You can combine them together to create new high ticket products. Its nothing to combine the content from several ebooks. And your new product will be able to carry a much higher sticker price. Theres greater perceived value in a single big course. Versus multiple smaller ones.
You can grant other people resell rights to your own products. Recently, resell rights have become extremely popular, because most people simply don’t have the time, money and effort it takes to create their own products. Plus, youre selling the same product . . . but for 3 times the price for the rights!
Leverage means doing something once and reaping multiple rewards. Use part of it to make an autoresponder series. And build your list with it. A list is its own reward!
5. More leverage
You can also take parts of your ebook and turn it into smaller eBooks. Then you can use the reports as the front-end of your product funnel. You can give them away or even charge a small amount for them. And it still benefits you because it in a lead-in for the main product. Taking this technique to the max, you can let your affiliate give the reports away for you. Affiliate, you say? Yes!
6. An army of affiliates
This is one of the biggest reasons of all. When you own your own products. Youre able to let other people market it for you. Imagine having 100s or 1000s of other people promoting your products. You cant do this unless you have your own product.
Ive saved the best for last. Setting up joint ventures is the fastest way to gain success. Period. So, Id say this is the most important reason to have you own products. Without your own products, you cant do JVs.
Summing it up
If youre not convinced to start selling information products, then you havent been paying attention. Youll be the master of your destiny. Because youre the boss! So just get started:
- Visit an answers site
- Find out what people need to know
- Start providing information